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With the onset of internet shopping and the subsequent pressure on physical stores to compete, the retail industry has seen a number of long-term trends emerge from this dichotomy.
One trend that's more hotly contested and trailblazing than others is the power of brands, and the pressure these brands are putting on retail developers to ensure that their interests are being represented. It's long been known that developers have held the majority of the decision-making power, allocating the last say in what takes place within their retail spaces largely to themselves.
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Michael Ellis
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