Personalization and Globalization Represent the Future of E-Commerce
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Clearly globalization is an essential piece of the e-commerce puzzle for companies looking to extend their reach and grow sales, but organizations of all sizes and in all markets must also be tuned in to the second force transforming online retail today: personalization. In many industries, online buying is replacing in-store buying. However, if an e-commerce site doesn't enable visitors to see and feel a product before buying it, can it really offer users the "personal touch" they get in-store?
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Robert Miggins
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