Personalization and Globalization Represent the Future of E-Commerce
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It's important that websites optimized on the front-end for international audiences are also supported at the back-end infrastructure layer. For instance, even if e-retailers are leveraging local networks in the regions they're targeting (which may suffer from significant gaps in developing regions), they must also withstand burdens including unexpected disasters and sudden spikes in website traffic, which may occur at different times and on different dates than in the e-retailer's home country.
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Robert Miggins
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