Personalization and Globalization Represent the Future of E-Commerce
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It may sound counterintuitive in a global market, but localization is the first necessary step. According to Peer 1's survey, one in five brands are expanding their international capabilities this year, including offering local website translations and making purchasing options compatible with local currencies. These tactics go a long way to differentiate companies in competitive and diverse markets like the Asia-Pacific (APAC) region, where, of those companies in the survey that didn't already have an APAC website, 23 percent plan to target in 2014. It's simple: The more markets a website is optimized for, the more responsive consumers are and the more likely they are to convert.
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Robert Miggins
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