Personalization and Globalization Represent the Future of E-Commerce
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With this in mind, it no longer seems so far-fetched that a technology like 3-D printing will make a similar journey from a niche luxury to a mainstream consumer product. In fact, 3-D printing, with its potential to build customized products tailored to the user, is just one example of a much bigger e-commerce transformation that's shifting power to consumers. This shift is primarily driven by two forces — globalization and personalization.
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Robert Miggins
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