Personalization and Globalization Represent the Future of E-Commerce
As online shopping becomes more prevalent, an organization's website is literally its brand. Peer 1's survey of e-commerce decision makers found that 76 percent believe the quality of the user experience on their website directly impacts perceptions of their brand — which is why 29 percent plan to invest in improving the overall user experience on their websites this year. As geographically widespread and diverse audiences visit e-commerce sites, they all expect the same in-store-like experience, and the human element of online shopping really starts coming into focus. No amount of back-end or front-end website optimization can fully address this human element; real success requires knowing your customers and engaging them with attentive support and staff.