Personalization and Globalization Represent the Future of E-Commerce
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Actually, personalization can in some ways improve on the traditional shopping experience. For example, you could visit five cycling stores before finding an employee knowledgeable enough to set you up with the perfect bike. Yet e-commerce technologies like smart sizing calculators can match you with a perfect bike regardless of where it's purchased (and some years down the road, a 3-D printer could build it right in front of you). Other developments like same-day delivery, virtual dressing rooms and "click and collect" are blurring the line between online and in-store shopping, and bringing personalization to the forefront of e-commerce strategies.
0 Comments
View Comments
Robert Miggins
Author's page
Related Content
Comments