The (Free) Benefits of Google’s Webmaster Central

By Alan Rimm-kaufman

My company and I informed Google about this choice using the Webmaster Central Preferred Domain tab. We set up our Web server such that if you reach our site without the triple-w, it redirects you to the triple-w form, using a 301 redirect (“Permanently Moved”). All this configuration takes about one minute using Apache (or IIS) and Webmaster Central, and is quite important. (For more information, see http://en.wikipedia.org/wiki/URL_redirection.)