E-commerce Insights: The (Free) Benefits of Google’s Webmaster Central

• The Webmaster Central Tools homepage is the first stop. It gives stats on the most recent crawl.

This page informs me that Google last crawled my site four days ago. Higher profile sites are visited more frequently. On that visit, Googlebot encountered more than 100 “404,” or “Page Not Found,” errors. Drilling in, it appears most of these 404s are WordPress blog “tag” result pages in which the tag includes an ampersand. Not a big deal, but I put it on the “to fix” list.