E-commerce Insights: The (Free) Benefits of Google’s Webmaster Central

Setting it Up

Fire up a browser and go to https://www.google.com/webmasters/tools/siteoverview. Log in, add your site, then verify you control it. You prove ownership by adding a meta tag or uploading a file — either method takes about a minute.

You can add multiple sites to your dashboard; for example, your http site, your https site (if public), your blog. My firm’s “brochureware” information site is www.rimmkaufman.com, so that’ll be my example.