The (Free) Benefits of Google’s Webmaster Central

By Alan Rimm-kaufman

• The Query Stats on the Webmaster Central Statistics tab is the next visit. This page shows top searches in which your site is displayed, and top searches in which your site gets clicked. For my site, the highest traffic search for which it ranks highly is “RIMM” (we’re 10th). Sadly, those searchers are looking for stock information on Research In Motion (ticker: RIMM). We rank highly on other high-volume but irrelevant searches, such as “O’Reilly” (some of our blog posts are pg. 1 for this computer book publisher).