The Evolution of Search

Many in the SEO industry are still being fooled by the overshadowing factor of mobile search getting mislabeled as direct. Understand that Google PLAs and Knowledge Graph are likely the root of the steep declines in organic search numbers.

In SERP conditioning, Google has engineered a game-changing innovation that allows it to use tools like the Knowledge Graph and Google Maps to capture additional revenue whenever and to what extent it wants. And now Bing is right behind it.