The Evolution of Search

With search moving away from desktops for a mobile alternative, Google became aware of the need need for a new web design layout that could help better monetize search results across all devices.

SERP Conditioning
An issue that's received surprisingly little play within the search engine optimization industry is the effect of the design change Google implemented last November, just in time for the 2012 holiday season. In this example below, Google's search engine results page (SERP) is displaying both Product Listing Ads (PLAs) and the Knowledge Graph that directly relate to the search query, "Nike shoes."