The Evolution of the Holiday Shopper

Consumers are Doing Their Homework
The Offers.com survey found that 87 percent of consumers plan on spending less or the same amount on holiday gifts as they did last year. This means consumers will be looking to get the best deals. The retail environment supports these bargain shoppers by releasing details of select product discounts far in advance of upcoming holidays. Black Friday shoppers were able to check sale prices and other savings opportunities from many of the top retailers weeks in advance of heading out in the wee hours of the morning that day.