The Evolution of the Holiday Shopper

More Consumers are Turning to Online Shopping
Online shopping often provides better value, selection and convenience than shopping in brick-and-mortar stores. Online coupons offer extra discounts that often can't be found elsewhere. According to comScore, online retail spending reached an estimated $36.3 billion for the third quarter, up 13 percent over 2010. This represented the fourth consecutive quarter of double-digit growth. There's no denying that online shopping is quickly becoming the preferred way for consumers to shop 'til they drop during the very busy holiday season.