The Evolution of the Holiday Shopper

While the twinkling lights and tinsel make 2011 seem like a typical year for holiday shopping, the truth is it's not. The biggest difference this year is with consumers themselves, specifically where and how they spend their money and how retailers are competing for those dollars.

A recent survey conducted by Ipsos Public Affairs and commissioned by Offers.com asked consumers about their holiday spending plans. The survey found that 49 percent of shoppers have been making holiday purchases throughout the year and have looked for online coupons, special sales and deals to get the best prices on those purchases.