The End of Mobile Commerce: Why Retailers Haven’t Nailed Omnichannel Yet
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Rick Chavie
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2. Single, unified back-end technology platform: One of the first and most important steps in building an omnichannel experience is unifying all existing technology platforms in an organization. Stand-alone technology platforms that don't work in unison compromise the customer experience and make it difficult for retailers to transform their offerings to meet customer expectations.
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Rick Chavie
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