The End of Mobile Commerce: Why Retailers Haven’t Nailed Omnichannel Yet
This is a worrisome scenario for retailers which fail to implement omnichannel initiatives. Companies that don't meet customer expectations online and offline face declining revenues and profitability.
How to Bridge the Omnichannel Gap
To overcome these challenges and transform retail businesses in an omnichannel environment, companies need to bridge the gap between mobile and other online and offline channels. There are several steps retailers can take to do this:
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