The End of Mobile Commerce: Why Retailers Haven’t Nailed Omnichannel Yet

Even though most retailers are ill-equipped when it comes to omnichannel features, consumers demand these capabilities. An eBay study found that 77 percent of shoppers expect a seamless, integrated experience regardless of whether they're in-store, online or using a mobile device. Additionally, Forrester Research discovered that 71 percent of shoppers expect to view inventory online, and 50 percent expect to buy online and pick up in-store.