The End of Mobile Commerce: Why Retailers Haven’t Nailed Omnichannel Yet
By
Rick Chavie
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The Problem With Branded Mobile Apps
Branded apps are a prime example of the mobile challenge. Very few retailers have been able to sustain a successful mobile app because it requires too much work for consumers to access, update and manage. Furthermore, very few mobile apps actually provide value to consumers, which results in low download and engagement rates.
0 Comments
View Comments
Rick Chavie
Author's page
Related Content
Comments