The End of Mobile Commerce: Why Retailers Haven’t Nailed Omnichannel Yet

In the future, mobile commerce will evolve into a truly omnichannel experience. Mobile apps will be lighter - a blend between today's apps and a completely online experience. By following the steps outlined above, retailers can prepare for this shift and stay ahead of the competition. This will foster a more seamless, omnichannel shopping experience that delights customers, improves profitability, and streamlines internal processes and structures.