The End of Mobile Commerce: Why Retailers Haven’t Nailed Omnichannel Yet

Transitioning to the cloud is a catalyst for converging digital and physical commerce. As more retailers make the shift, omnichannel selling will become easier and more sophisticated.

4. Organizational alignment: According to Forrester Research, 60 percent of all U.S. retail sales will involve the internet in some way, whether as a direct e-commerce transaction or as a way for shoppers to conduct research before purchasing. The same study found that approximately 10 percent of total retail sales in the U.S. in five years will be made online, up from 5 percent in 2012.