The End of Mobile Commerce: Why Retailers Haven’t Nailed Omnichannel Yet

3. Cloud technology: In addition to consolidating technology systems, retailers can also take advantage of cloud-based or hybrid cloud solutions they can access and manage from any device.

Private or public cloud technology enables retailers to improve lead tracking, sales metrics and cross-channel conversions by linking internal data with other sources such as social data that influences the shopping experience. This includes converting web traffic and social interactions into store traffic as well as measuring promotion redemption of online offers in brick-and-mortar locations. With cloud technology, retailers can also connect to a central data storage repository and sync data and content on the go.