The End of Mobile Commerce: Why Retailers Haven’t Nailed Omnichannel Yet
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Rick Chavie
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To keep up with changing consumer demands and the fast-paced nature of an omnichannel retail environment, brands need an easy to manage back-end technology system that allows them to update content and promotions in real time. It should also incorporate advanced analytics capabilities to give brands insights into consumer behavior and provide a more personalized shopping experience in every channel.
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Rick Chavie
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