The End of Full-Price Retailing?
As enthusiasm for daily-deal sites wanes, consumers’ longing for savings is hotter than ever
Consumers are indeed coming back. However, full-price retailing is not. Daily salemails can play matchmaker and create consumer/brand relationships. What should retailers do to convert these one-off consumer hookups into long-term brand love? That’s another deal. At least the odds are in brands’ favor.
- People:
- Utpal Dholakia
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