The End of Full-Price Retailing?
As enthusiasm for daily-deal sites wanes, consumers’ longing for savings is hotter than ever
Daily-deal sites are hopping on the bandwagon of QR codes and interactive scavenger hunts. The LevelUp app is in just two cities, Philadelphia and Boston, but it's already showing promising results. Forty percent of consumers who redeem LevelUp deals return to participating retailers. That’s 20 percent more than other daily-deal sites can boast. LevelUp also features an addictive gaming component. Consumers make purchases via the LevelUp app at participating retailers and their discount is automatically applied. But they can’t stop with one purchase. Chances to “level up” and unlock better deals await consumers at every visit.
- People:
- Utpal Dholakia
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