The End of Full-Price Retailing?
As enthusiasm for daily-deal sites wanes, consumers’ longing for savings is hotter than ever
Buy. Enchant. Repeat.
Daily salemails are evolving into interactive mobile apps. Scoutmob explorers can find and redeem their savings right on the spot. The third bring-them-back element of the brand experience is converting business owners to brand fans. After consumers receive superior service and redeem their deals, more chances to save pop up on their Scoutmob app. The service incentivizes shoppers to return for a second helping of the brand experience.
- People:
- Utpal Dholakia
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