The End of Full-Price Retailing?
As enthusiasm for daily-deal sites wanes, consumers’ longing for savings is hotter than ever
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<%2Fa>,%20but%20it's%20losing%20money%20as%20more%20daily-deal%20sites%20like%20LivingSocial<%2Fa>%20enter%20the%20marketplace.%20But%20don’t%20count%20out%20daily%20salemails%20yet.%20Daily-deal%20sites%20are%20recalibrating%20by%20offering%20a%20cache%20of%20products%20that%20drill%20down%20to%20a%20particular%20neighborhood,%20drum%20up%20repeat%20business%20and%20calculate%20metrics.%20What’s%20the%20real<%2Fem>%20deal%3F%20Business%20owners%20can%20now%20design%20the%20right%20daily%20salemail%20to%20fit%20their%20brand%20experience.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fthe-end-full-price-retailing%2F" target="_blank" class="email" data-post-id="8921" type="icon_link">
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Picking Daily Salemails
Leading the charge is Groupon with a trio of new services, which allow brands to offer real-time coupons, schedule deals, reward consumers for purchases, and offer discounts for consumer electronics and other goods. Some daily-deal sites are breaking ground and snatching up Groupon’s marketshare. BuyWithMe’s new service, MerchantConnect, dove into unchartered waters by empowering retailers to track the success of deal campaigns. Entrepreneur reports that Bloomspot’s performance-based algorithm allows it to “predict consumer spend and return levels for each promotion” and guarantee business owners’ return rates.
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- Utpal Dholakia
Ayesha Mathews-wadhwa
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