The End of Full-Price Retailing?
As enthusiasm for daily-deal sites wanes, consumers’ longing for savings is hotter than ever
What’s the deal with daily-deal sites?
A study by Rice University professor Utpal Dholakia has added fire to the love-hate relationship brands have with daily-deal sites. While a daily “salemail” plays matchmaker, delivering consumers to the doors of businesses, these consumer-brand relationships are short lived. Only 20 percent of consumers return and a mere 36 percent purchase beyond what's offered in the daily salemails.
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- Utpal Dholakia
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