The Editor’s Take: Weighing in on the New Catalog Group

Laughing Stock?

But the bottom line is simple. The only way ACMA will succeed where the other groups have failed is if it can mobilize this industry in shaping your postal future. “The catalog industry is amazingly uninvolved in postal affairs and uninformed about how the postal process works,” Davison says. “Once when I was in a postal policy meeting, people laughed [about catalogers’ lack of involvement], and how every mail class and subclass was represented, except catalogers.”