The Editor’s Take: Weighing in on the New Catalog Group

The key will be that the ACMA will focus solely on catalogers’ interests; whereas, catalogers are just one of many groups that DMA, PostCom and other trade groups represent. “As the last rate case so dramatically highlighted,” Davison says, “mailer interests diverge from time to time. Without a clear voice in the process, catalogers’ interests weren’t represented and their unique needs not always heard.”