The Editor’s Take: Weighing in on the New Catalog Group

So in light of this year’s postal rate case debacle, in April a group of catalogers and catalog vendors created a new group called the American Catalog Mailers Association (ACMA). Unlike a similarly frustrated group that vainly attempted to splinter from the DMA and PostCom some 15 years ago, this one’s a nonprofit 501(c)6 organization that hired an outsider to run it, has a board of directors in place, and is collecting a $5,000 initiation fee from the 40-plus catalog members that have signed up so far — although actual dues have yet to be determined.