The Editor’s Take: Weighing in on the New Catalog Group

Even at a recent USPS-hosted symposium on Standard mail flats that drew more than 300 high-level executives, only three catalogers showed up.

Face it: The issue here really isn’t ACMA, DMA or PostCom. It’s you. ACMA could certainly help this business, but unless you step forward to take an active role in whichever industry association you choose to be a part of, it really won't make a difference.