The Editor’s Take: Weighing in on the New Catalog Group

For years, I’ve tried hard to appreciate what the Direct Marketing Association and the Association for Postal Commerce (PostCom) have stood for and done for catalogers. But from a cataloger’s perspective, both groups always struck me as a little flawed. In some respects, they resemble this country’s government. What’s good for New Yorkers isn’t necessarily the right thing for South Dakotans or even Californians.