The Editor’s Take: Redefine Your Catalog, Don’t Replace It

After retooling the site in the fall, we dispatched catalog marketing expert Jim Gilbert to write a blog called “Profitable Cataloging.” It almost immediately generated great interest and enthusiasm around the industry. In November, we launched “M&A: Q&A,” a catalog dealmaking column hosted by our valuations and acquisitions columnist, Larry West. I encourage you to keep up with both, and pepper them with your questions. Other Web columns will be forthcoming.