The Editor’s Take: A Multifaceted Transition
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Paul Miller
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The Door-to-Door Salesman and the Closer
Sarah’s assessment of the catalog-Web relationship is to think of the catalog as a modern door-to-door salesman. Being a bit of a sports nut, I view catalogs and the Web a lot like baseball pitching staffs: The catalog’s the starting pitcher; the Web’s the bullpen — in particular, the closer.
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- Companies:
- Creative Irish Gifts
- Lett Direct Inc.
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Paul Miller
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