The Editor’s Take: A Lesson from the Trenches

In the 10 months I’ve been with Catalog Success, I’ve made it my business to ensure that virtually every article in this magazine, on our Web site, and in our weekly e-newsletter is consistent with our name: It’s all about success in the catalog/multichannel business and how to get there.

Same goes for “your partner in multichannel commerce,” our wonderful tagline I wish I could claim to have coined myself (but, my predecessors did, darnit). Bottom line: We want to help you make money by showing and telling you how successful companies and people do it.