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Measure Sales
The denominator of the A/S ratio is sales dollars. But there’s more than one way to measure sales:
- Web demand sales measures sales as seen by your Web site.
- Booked sales measures sales that actually make it into your bank account (demand sales less frauds and cancels).
- Net sales reflects sales that actually stick (i.e., booked sales less returns).
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- Companies:
- The Rimm-Kaufman Group
Alan Rimm-kaufman
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