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Maximum CPC
Suppose you’ve determined an appropriate A/S efficiency target for your business, either overall or by product category. And suppose you understand how to adjust reported Web demand sales to mirror actual booked revenue — some downward tweaks to account for frauds and cancels, some upward tweaks to account for contact center spillover. Given accurate click counts, you can divide adjusted sales by clicks to compute average sales per click.
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Alan Rimm-kaufman
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