The E-Commerce Cyber Security Advantage

The Race to Update
Fortunately there are some alternatives emerging for omnichannel retailers. For brick-and-mortar retailers, the shift to EMV payment technology promises to improve security and reduce fraud at in-store POS systems. EMV, or "chip and pin," technology incorporates embedded microprocessor chips on credit and debit cards, replacing the less secure magnetic-stripe cards. By October 2015, major global banks and payment providers, including Visa and MasterCard, will require retailers to support EMV technology (with in-store readers) or bear the risk of loss.