The Dying Breath of ‘You May Also Like’

Though e-commerce is 20 years old, techniques for improving the personal connection digital retailers have with their customers are still pretty basic. We've made advances using "the wisdom of crowds"-based customer recommendations, however, as e-commerce evolves it will become more and more important for retailers to add their particular expertise and product knowledge to the process to create a better customer experience and a quantum leap ahead of today's "You may also like … "