The Dying Breath of ‘You May Also Like’

4. Create a process for prescribing attributes for customer characteristics: Use algorithms to map product attributes to customer characteristics. Although this process is technical and tedious, keep in mind that it's intended to solve basic problems. Therefore, a budget-conscious customer who's a heavy user of a product should receive recommendations that have the highest ratios for value, quality and durability. The customer characteristics will provide a set of relevant variables. For example, a customer who prefers a large size, the color red and cotton fabric would have a variable set displaying products that rank the highest on the product side for being large, red and cotton.