The Dying Breath of ‘You May Also Like’

2. Complete understanding of product offerings: Customer profiles are just one part of the process; retailers should also leverage all the information they have about their products. You'll need to break each product down to its fundamental attributes and assign values and relative ranks across many subjective and objective traits. Note that objective attributes like size, weight, country of manufacture, materials, etc., may already be available to you. You should also use the product experts in your organization to rank subjective factors like style, quality, utility, value, etc.