The Dying Breath of ‘You May Also Like’

Putting customers first and personalizing web experiences around their preferences represents a fundamental shift in the paradigm of digital engagement. Online retailers looking for sustainable competitive advantage should move away from the traditional product-centric model that dominates the digital space to create meaningful customer-focused experiences. By placing focus on the customer and personalizing each customer's experience based on the unique characteristics of that customer, e-commerce retailers can differentiate themselves by prescribing personalized solutions for customers based on the information that they now have readily available.