The Dying Breath of ‘You May Also Like’

The impersonal and often anonymous nature of the internet puts e-commerce stores at a disadvantage when compared to connecting with customers and reaching a level of engagement like that of the perfect in-store experience. In general, online retailers rely on photography and merchandising to provide consumers with choices and convenience. However, as the e-commerce channel evolves, it's becoming possible for online retailers to leverage the piles of data available to personalize their digital stores in a way that creates unique and personalized experiences for every customer. This is an advantage that brick-and-mortar retail doesn't have; physical stores can't be rearranged and customized for every customer, but a website can.