The Dying Breath of ‘You May Also Like’

As the debate goes on as to whether brick-and-mortar stores must also have an online presence if they want to compete in today's digital world, there's one area where traditional brick-and-mortar stores retain an advantage over digital: customer engagement and experience.

We've all had that in-store experience, the one that makes us so loyal as to never even consider the competition. The perfect retail salesperson who takes the time to get to truly know their customers, has an encyclopedic knowledge of the products, and combines the two in a perfect match creating a curated, personalized experience.