The Dual-use Concept
C. Crane Co. is a cataloger with the right products for the right audience with the right message in the right media. Unlike sweepstakes, spam and predictive dialing, this is what true direct marketing is all about.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
