The Dual-use Concept
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Denny Hatch
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But it's the CCRadioplus that leads the book in a two-page spread with photographs of the two models, Black Mica and Platinum, and copy that reflects and repeats what was said on the air. The copy bristles with information, enthusiasm and benefits, benefits, benefits — all for just $164.95 (free shipping on orders of more than $25).
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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