The Dual-use Concept
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Denny Hatch
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Of course, the C. Crane Co. catalog contains a ton of other merchandise: portable and short-wave radios, lights and flashlights, mini solar panels, night-vision binoculars, survival gear, listening devices, electronic accessories and toys, travel supplies, and a nutty little collapsible back scratcher that doubles as a radio antenna in a pinch.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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