The Drill Down

2. And because the statistical approach is predictive, you can make more precise or more granular decisions about likely future customer behavior.

The statistical approach also will help you to:
- determine the likelihood a customer will become a repeat buyer and that a repeat buyer will evolve into a high lifetime value customer;
- improve promotion response rates by differentiating responders from non-responders;
- identify product cross-sell and upsell buying propensities.